About Johnnie Walker Blue Label Ultra
Wiki Article
The Ultra bottle is the results of a five-yr quest by Johnnie Walker’s owner, Diageo, to locate the most sustainable and lightest packaging possible though retaining the posh aura in the franchise and its Particular blend of whiskies, which involve ultra-exceptional Oban, Brora, Royal Lochnagar, and several ghost distilleries.
The end result saw glass getting hand-blown right into a teardrop form. For The 1st time within the brand name’s historical past, the enduring sq. Johnnie Walker bottle has long been reformed.
Diageo’s experimented with sustainable packaging right before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is the suggestion from the spear for glass—specifically for businesses wishing to provide in Europe.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals
World Design Director at Diageo, Jeremy Lindley who led the look challenge, reported, “Johnnie Walker Blue Label Ultra was born away from an ideation session thinking about the way forward for luxury. With other categories going to light-weight – including eyewear and large-efficiency biking – we questioned irrespective of whether luxurious spirits could stick to suit. “We took our eyesight into a group of qualified glassmakers and in the course of a five calendar year take a look at-and-find out process slowly but surely uncovered how to make exquisite, lightweight glass.
From peaty whisky to fruity whisky, lean on our skilled insights to find out the full assortment and character of various whisky flavours.
The end result is definitely an field-initially that, along with achieving exquisite magnificence, showcases what luxury, lighter-body weight, reduced-carbon bottles of the longer term could seem like. As Element of the Diageo Spirit of Progress motion strategy, Johnnie Walker aims to decrease the weight of glass Utilized in its packaging; an ambition that's targeted at decreasing the quantity of carbon emissions affiliated with packaging.3 While the technology just isn't nonetheless available to launch bottles of this fat at scale, forever, the knowledge Johnnie Walker has garnered is presently staying placed on lightweighting projects throughout the Diageo portfolio.
. The previously claimed ‘lightest weight Scotch whisky bottle’ was released by a British isles retailer and weighed all around 298 grams.
With less than 888 bottles released globally, each bottle is separately numbered and offered inside a luxurious collector’s case.
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5 years ago, Johnnie Walker set out with a specific ambition; to move the spirits field ahead. Possessing noticed a large number of luxury groups had been heading in a completely new route – ‘fragile’, as an alternative to ‘hefty’ – the model sought to experiment with certainly one of its most luxurious whiskies. Aiming to force the boundaries of lightweighting glass, all inside the identify of development.
“We took our vision to the group of pro glassmakers and throughout a five 12 months test-and-understand system slowly and gradually found out how to make classy, light-weight glass. The technical problems that lightweighting provides led us to include many style and creation requirements that we couldn't have envisaged at the start of our journey; in the necessity of a tear drop form which We now have moulded to however mimic the long-lasting sq. method of Johnnie Walker bottles, towards the addition of a protecting cage to permit for just a spherical foundation, as well as hand-earning and filling of each and every unique bottle to avoid damages in production.”
We discovered which the lightest, strongest glass bottle you can make devoid of compromising sturdiness is usually a teardrop shape.
Qualified whisky tasting takes apply. Use our do's and don'ts to demystify the practical experience and luxuriate in your drams in a complete new way.
This is a just one-off bottle for now illustrating the art with the achievable, as a layout more info experiment and redefining lightweight as luxury. We're going to proceed to use these learnings across the wider Diageo vary.
That activity fell to Diageo’s world design and style director Jeremy Lindley. Toughness and security were being Lindley’s priorities, but perform necessary to abide by form. Soon after Discovering that the By natural means strongest form for glass could be the teardrop—The form it naturally assumes when liquid—Lindley and his group created a teardrop with sq. sides, in a very nod into the classic Johnnie Walker silhouette.
Since the time of its founder, John Walker, people that blend its whiskies have pursued flavour and good quality over all else.